Star Wars Minute Listener's Society
AKA SWMLS (pronounced "swimmels" or "swim-ulls"). A Facebook group for people to discuss anything SWM related (and, indeed, anything Star Wars related). The group is technically "closed" (i.e. you have to request to join), but the moderators always grant requests. The group was first mentioned by the hosts in SWM:WE 24.
The "swim" in the name of the group: